Wasps Rugby

My role encompassed the development and execution of a comprehensive campaign to promote the 21/22 season rugby kits across multiple touchpoints. This included large-scale stadium billboards, digital and paid social media assets, website design updates, and a suite of promotional advertising materials.

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The objective was to deliver a cohesive visual identity that translated seamlessly from matchday environments to digital platforms, ensuring strong brand visibility and consistent messaging throughout the season. Each asset was carefully considered to capture the energy and heritage of the club while driving kit awareness and sales across both physical and online channels.